Telecom operator Vodafone Idea has become the co-presenting sponsor of the upcoming Dream11 IPL 2020, scheduled to commence from September 19, the company said on September 12.
Vodafone and Idea have had an engagement with the IPL cricket tournament in the past but this is the first-ever sponsorship deal that Vodafone Idea has signed since its inception in August 2018.
The company, which now operates under ‘Vi’ brand name has acquired the co-sponsorship rights of the live broadcast of T-20 premier league which will be held in Abu Dhabi, the UAE, and telecast on the Star Sports network, Vodafone Idea (VIL) said in a statement.
Vi did not disclose financial details of the co-sponsorship deal that it has signed with Star Sports.
VIL announced its new brand name Vi on September 7. “We believe that the massive reach of the Star Sports network will help them take Vi’s new brand identity and proposition to millions of viewers across India, Star Sports CEO Gautam Thakar said.